Welcome to the web, that all-singing, all-dancing, all-pervasive, day and night – including holidays and weekends – information station that every business in every industry has at its disposal. It is an organisation’s two-way window to the world.
As the voice of the company, as well as the news channel, the internal magazine is an intrinsic part of any business. In the third of our ‘let’s talk’ series, we share our experiences on how business can craft their internal magazines to grow their brand and celebrate their staff.
Every business has a brand, regardless of its size and nature. It’s the total experience of its products, services, the way it looks and acts, as well as the perception in the minds of partners, suppliers, clients and the competition.
The annual report is the single most important document your business will produce. For some companies it is the only piece of marketing they will send to their stakeholders and for others it is simply a legal obligation that sits alongside other, more prominent collateral.